LinkedIn is the most popular professional social networking site out there, meaning that if you have a B2B business, or cater to other professionals in a specific industry, this can be the ideal platform to grow your business. There is no magic trick to get 1M + views on LinkedIn in a day. And few of them are really small, easy and simple hacks. You can increase your LinkedIn reach, become more influential in your market, gain more and more customers through LinkedIn and combine LinkedIn marketing with your overall growth strategy. In this article, you would learn a few things that will help to grow your profile on LinkedIn.
Get professionally dressed because LinkedIn is a professional career and business platform, make sure your photo shows you in a way that is appropriate for your field.
When scrolling LinkedIn's “list of people you may know," just don't click the "connect" button. If you do, it works as a normal request that is sent. Instead, go to the person's profile page and click on the "connect" button there. Connections are members who are connected on LinkedIn because they know and trust each other. If you are connected to someone, both of you will be able to see each other's shares and updates on your LinkedIn homepage. You can also send a message to your connection on LinkedIn. Following someone on LinkedIn allows you to see the person's posts and articles on your homepage without being linked to them. However, the person you are following will not see your posts. You can reach a larger audience by allowing others to follow your activity and read what you are sharing on LinkedIn.
The best way to attract associates on your account is by contributing meaningful content for your industry niche. If you can create awesome content that subtly aligns with your product offering, you will be able to attract leads in the long term. Consumers are always looking for a solution, like a one-time solution. That is meaningful and help to get the solution of the problem they were searching for. This probably could be the quickest way to hook your audience’s interest and make them your loyal followers.
There are three types of content that you can create directly on LinkedIn:
• Posts - This is short content, such as status updates and quick shares
• Video - You can upload video files directly to LinkedIn
• Articles - LinkedIn Publisher enables you to publish long-form articles posts on LinkedIn do not work the same way as other social media sites - while most platforms have visual rules, here it is not. Text-only posts do, according to research, to improve all other options.
You have 1300 characters for each post, but the first 2-3 lines are important, because after that everything is hidden until the viewer clicks “clicks and see”. Formatting is important. Use short sentences, spacing, and emojis to break the post. No one wants to read a wall of text. One of the biggest mistakes people make is also sharing links to external articles or websites. Instead of including a link in your post, put it in the first comment.
Most of the words you enter on LinkedIn are searchable by other users. This means that you can be reasonably inaccurate, including keywords that are definitely appropriate for you, which are found in job postings. If you understand and take advantage of LinkedIn's indexing method, you will be in a better position to increase your traffic. So, you want to add more keywords, taking steps to increase keyword density in specific areas. It might be bound to discover associations with somebody who plays out a particular errand as opposed to looking by their proper headings.
It is a basic practice to share blog articles composed by others that you think will resonate with your crowd by posting a report on LinkedIn and sharing the URL. Far and superior is the point at which those experiences and thoughts are yours. The extraordinary thing about the local matter is that your connection will be informed every time you deliver an article, expanding your commitment and brand introduction. Just create topics that will actually provide some benefit to the parsers.