A slogan is a phrase that represents a product or company and communicates the significant benefit that you want consumers to associate with your business. And if crafted carefully, it can put your brand front and center in consumers' minds until they are ready to buy. Successful business slogans are often quite simple and easy to remember. For example, "Just do it..." Most people will know what the company name is at the end of that slogan. The power of a business slogan certainly cannot be underestimated. However, creating a memorable business slogan may seem more difficult than it actually is. The actual word "slogan" comes from Scotland and means "war cry", something that the soldiers made before entering the conflict. Today, a slogan is basically a recognizable statement that customers can identify with businesses.
Is it worth taking the time to create a slogan for your business? In most cases, yes. Getting to the heart of your business and finding a phrase that wraps up everything you stand for in an unforgettable way can become a powerful brand asset. A great slogan ranks up there with your business name, logo, and web design. In many ways, it can strengthen your brand marketing strategy.
It's a tall order to make a short and simple slog that totally hits it out of the park. The best slogans are short, unusual, and easy to pronounce. It is not easy, but it is worth the effort to come up with the right slogan. Here are some tips:
1.Consider What Makes Your Brand Special
Before you start creating a slogan, you need to think about what your business is offering to the world. Some things to ask include:
What are you selling, and why does it matter?
On what values is your company built?
Who do you support?
What changes do you bring to your customers?
2.Set your goals
When it comes to marketing efforts, you should always start with your sales goals. What are you trying to accomplish? What are your plans for the future, and how do you get there? It's easy to get derailed here if you don't focus. Don't just focus on the number of sales you want to make; Think about how you want customers to feel about your brand and what solutions you actually provide. Consider this—Goodyear sells tires, right? However, when consumers buy tires, they are not concerned with what type of rubber the company has or years of research to develop the proper tread. Consumers want tires that keep their families safe; that is the true purpose of the brand. Put your guiding documents at the fore and let them guide your journey towards your slogan. It's important to stay on-brand when you're creating your slogan.
Whether you decide to hire an outsourced marketing consultant or have it in-house and write it for yourself, the first step is to start developing ideas. Just start writing. How many ideas can you come up with? Write them all down. Don't limit yourself or make any edits just yet. Now is the time to just let the thoughts flow. Let one idea inspire another. Dare to be a little off the wall. Don't stop until you run out of ideas. When you start out, start thinking about your brand name and try out some of the ideas after that. How do they sound together? Imagine a radio or television advertisement. Describe your services or products and think about how the slogan ideas sound at the end of that description. As you test the slogans out loud, you can begin to develop more ideas. Write them down! Don't stop to edit. Just keep adding to the list.
4.Keep It Timeless
You'll want to avoid the use of industry jargon, overly fancy language, or trendy words. Basically, all effective slogans use simple, straightforward language that everyone can relate to. By avoiding modern words, you can keep the slogan timeless and relate to all generations. For example, the word "groovy" was certainly a popular phrase in the late 1960s. Today, it is not only outdated, but many people in the younger generation may not even fully understand the meaning of the word. Don't let your slogan fall into the same trap.
While you shouldn't copy slogans from other businesses, you can use them to draw inspiration from them. A simple slogan from David Ingram & Associates like "Common Sense, Unusual Results" is simply brilliant, with two distinct themes in just four words. Here, they are telling you that they provide years of service that can be relied upon to achieve results that others have not achieved. This is the essence of a good slogan.
6.Make Sure It Can Stand Alone
Your slogan should not be a mystery! You want a slogan that tells your audience what your business is about without any additional information. For example, Cartoon Network's "Best Places for Cartoons" tells people what they'll get when they tune in.
That was it! If you get stuck while creating a catchy slogan for your business, you should take the help of the many services available online. Instead of wasting your time trying to create a good slogan, you can focus on more important things, such as improving your business model, analyzing market conditions, developing a marketing plan, etc. It's all about managing your time wisely and setting strategic priorities.