Everyday articles are being published in an enormous amount. In such an increasingly competitive landscape, organizations are investing in SEO to increase their brand awareness. In the past, companies providing SEO services Malaysia, were able to get traffic through hacks such as keyword stuffing, however search engines have gotten smarter over the past 10 years and there is no way to increase the company's search engine traffic. There is no easy way. With the rise of AI, companies are constantly looking for ways to incorporate AI into their SEO efforts to gain a competitive edge in the ever-increasing competition.
Artificial Intelligence and its impact on various industries has been a hot topic of discussion for the past few years, and for good reason. The digital marketing space is facing a lot of fundamental strategic changes due to revolutionary and new tech. However, this should not be difficult, as this dynamic industry has already been dominant in adapting to new changes in technology with regards to social media, SEO and content marketing. From the simple optimization of landing pages on desktop computers to the more complex process of creating engaging content that meets your target users across different platforms and devices, search engine optimization has gone through many changes for a long time and still changes are taking place. While its basic tools remain the same – keyword-compatible content, link-building and optimization of meta-tags – SEO also includes strategy factors such as mobile search, user experience, and social media marketing.
1.Create High Quality Content
A strategy to include your top-performing, high-volume keywords is no longer enough to rank high. Instead, start creating high-quality content that is 10X better than any article on the same topic that can be found on the web. By making your content informative, data-backed and legible, you will show Google that you are a relevant resource and rank high.
2.Adapt To Voice-Based Searches
The difference between a written search query and a voice one is logical. When you type a keyword in the search box, you want to find results faster. Logically, you use short phrases like "the Brad Pitt era". On the other hand, your voice search query would probably look something like this: "How old is Brad Pitt?" When doing voice search, searchers don't need to stare at their screen all the time. They can now perform search queries and consume content without even looking at their devices. That's why their keywords are more natural and conversational.
3.Chatbot For SEO
Almost all of us have interacted online with chatbots. Today, many businesses have integrated chatbots into the front lines of their customer service to independently handle up to 80 percent of direct queries. This simple upgrade significantly improves the customer experience by offering 24/7 customer service with instant query solutions. But do you know that chatbots also affect your website SEO. Whether it is an instant messaging chatbot that welcomes users to your site and provides instant support for product onboarding or a pop-up chatbot, these AI-based assistants directly or indirectly affect the performance of your website and as a result of this, your site's position (SERP) on search engine results pages.
4.The Power of Video
Search engines have historically not been so great at indexing videos. Thanks to AI, this is changing, and marketers now have more opportunities than ever to get their videos seen. The continued rise of video will force SEO marketers to focus even more on visual content, but it will also force creators to create video content with optimization in mind. In fact, it will probably give life to a new class of videographers who specialize in SEO content, as was the case with writers. Social media experts are already leading the way for this, with video sharing and live video broadcasting growing in popularity across various platforms.
SEO is an emerging field that evolves in tandem with the changes introduced by various search engines. Google, the king of search engines, has a tendency to regularly update the terms in order to rank a site higher, and marketers often find themselves hard to keep up with these changes. In fact, search engines like Google rely on machine learning and AI to rank websites and give users the best experience. To know more contact us or visit our webpage.