In today's digital age, people spend a reasonable amount of time every day on social media. This would not be an exaggeration as social media has become an integral part of people's lives and daily routines. In fact, people are so addicted to it so much that the first thing they do after waking up is to check their social media feeds (irony, but true!). And according to a recent study, since around 3.5 billion people (about half the world's population) are on social media daily, it's not surprising that more than 73% of marketers and business organizations have started investing their time and money on social media platforms. This is in the hope of connecting with their targeted and potential customers group.
However, the Internet or digital marketing on social media has become an oversaturated market, and that's the reality -Nobody can deny that! And in such an oversaturated market with high competition, every business organization or brand should have a clear social media marketing strategy to stand out from the crowd. One of the biggest benefits of social media is that it's a virtual word-of-mouth platform. More than 71% of consumers tend to buy a product based on social media referrals at some point in time. It has a significant influence!
Here are a few social media trends that you need to be aware of to help fuel your social media marketing strategy in 2020 and beyond. So read on-
Transient or Ephemeral content is only available for a short period and tends to disappear afterward like our stories on Facebook, Instagram or Snapchat (duh!), perfect examples of this type of content on the Internet!
Since people's attention spans are very short, people would also like to consume content that is eye-catching but short-lived! As a result, Stories have become very popular in today's time! They are short, engaging, and addictive in a way that people can spend hours scrolling through one Story after another.
According to a recent report by Hootsuite, more than 64% of marketers and business organizations either already have incorporated Instagram Stories into their strategies or plan to in the near future!
Instagram can be considered one of the largest social media platforms, and we feel that any significant changes implemented here can shape the social media landscape. One such major change is the possibility of Instagram removing the likes feature for posts.
Instagram has recently tested this proposal in a beta test and may soon apply this change globally. The logic that it has given is that likes determine a person's social value, and waiting for such validation is detrimental to people's overall mental health.
As a result, many people are against this change because if Instagram removes likes, brands won't be able to measure the direct impact of their campaigns as quickly as they do now. This might encourage some brands to invest in Instagram Ads as they can easily track the ROI for those.
A scenario where Instagram successfully removes likes and gets more marketers to move to their ads feature could be a real game-changer for overall social media marketing. This will not only affect influencers but may also encourage other social networks to make such moves.
We all are aware that Facebook and Instagram, two of the largest and most popular social media platforms, have long dominated social media. However, in recent times, several other niche social media platforms have not only emerged but have significantly risen to fame and popularity and will continue doing so in 2020 and beyond. Leverage on these social media platforms to grow your brand.
Say, for example, TikTok, which is one such social media platform that started in 2016 and immediately gained popularity, especially among youngsters. Besides, all major "business to business" (B2B) companies prefer LinkedIn for their social media initiatives, while the gaming community flocks to Twitch.
Augmented Reality (AR) and also VR, that's Virtual Reality, is getting popular day by day. There would be a rise in the adoption of these technologies into social media platforms for enhanced visual content and more engaging experiences.
Facebook has already taken huge steps in this direction with the introduction of Horizon, their social virtual reality world. This is a kind of virtual world where people can connect, play games, and explore. This is the next level of social connection and could very well be the future of social media (exciting, isn't it?!).
In today's digital age, social media messaging apps such as WhatsApp, Facebook, Messenger, WeChat are not only used to chat with friends anymore! The business organization can now communicate with its targeted and potential customer base for better customer relationships and brand recognition. According to the official reports, every month, the Facebook messenger has noted over 10 billion messages that were exchanged between businesses and potential customers.
Messaging apps will gain more popularity as customers prefer directly contacting and getting in touch with the companies. This is a kind of personalized marketing for the business organization that is very useful during social media marketing.
It can be argued that Influencer marketing is not exactly a new trend, but it is undoubtedly going to stay for a while (wanna bet?!). Today social media platforms are dominated by influencers who are getting paid exorbitant amounts to promote various brands.
Like a coin with two sides, this trend can be seen from two-fold perspectives: one, the steep rise in the number of influencers on social media. Second, the increase in overall marketing spends by big brands and business organizations on influencer marketing. Also, It can be said that Investing in influencers is much cheaper than running a number of paid ad campaigns and yet it delivers excellent results (a win-win situation for all!).
As a team of well-qualified consultants, BitQuest is always strategizing and implementing effective marketing solutions for better customer engagement for your business organization to take it to the next level! Visit the official website for more information.