Tips to optimize for Voice Search

Tips to optimize for Voice Search

To date, Amazon has sold more than 100 million smart speakers and Alexa-enabled devices such as the Echo Dot, Echo Spot, and Echo Show, while the number of Google Home devices currently in use exceeds 50 million.

Voice is now mainstream - it is built into our television, operating as a virtual concierge in hotels, and helping university students navigate their classroom program. Add to that the increasing number of vehicles with integrated voice technology and a multi-billion smartphone market worldwide, and it's easy to see why voice search optimization (VSO) is important for companies looking to establish and maintain a meaningful online presence. Take a voice-driven search for example. When we were once forced to type or text web searches by hand, we can now rely on built-in digital assistants - such as Siri, Alexa, Cortana, and others - to conduct those searches on our behalf. Given the convenience this option provides, it is no surprise that we have adapted to this technology fairly quickly. In fact, Adobe released the data in July 2019, revealing that 48% of consumers had already started using voice search for general Internet searches. This suggests that a high percentage of users, especially smartphone owners, will adopt this method in the coming years.

It is understandable that people who have adequately optimized their websites for voice search will be given high priority in SERPs. Adopting a voice search strategy is not just about contextual - it is also about creating a unique and customized customer experience that will foster relationships and build brand loyalty. Because both Alexa and Google Assistant can differentiate voices, they can provide users with valuable information about more personalized messages and content, and this is great for improving the customer experience. In addition, voice technology can make interactions with brands more natural and intuitive, which encourages retention and loyalty. Finally, voice search interactions take far less time than text-based ones, which makes life more convenient for busy consumers who expect a stellar experience and instant gratification every time they interact with a brand.

Today, we will give you tips on how you can

Tips for Voice-Powered Search Optimization

Natural language

With improved and reliable voice recognition systems, voice technology is well adapted for everyday language use, so users can give commands as if they are talking to a human. For any area of ​​potential confusion, emerging technologies are trying to improve the user experience.

Usage of keyword

Our assistants are very smart and have quickly adapted to our way of speaking, so it is necessary to incorporate natural language into our strategies. Search engines like Google are now placing more emphasis on voice search optimization, and effective voice search optimization is based on conversational speech. Most voice searches have a longer word count than queries done in the traditional way. In addition, many of them have full questions. This means that you should naturally optimize your content which includes long-term queries and long-tail keywords. Also be sure to use the words "filler" in your adaptation, as those using voice search will often use "the,", "to," "me," and other words they might otherwise omit in the written question. The language commonly spoken is not abbreviated as a written word, so the query would be more common for graphical user interfaces (GUIs) than three or four keyword searches. Voice search currently has an average of 29 words.

Be Conversational

Virtual assistants are very smart and adapt quickly to our way of speaking, so it is necessary to incorporate natural language into our strategies. Search engines like Google are now placing more emphasis on voice search optimization, and effective voice search optimization is based on conversational speech. Remember, speaking and writing are two very different ways of searching for information. Google data shows 70% of all searches on Google Assistant in natural language, meaning that long-tail keywords are becoming even more important - and no jargon or unnecessarily difficult words and phrases. There should be no grammatical mistake or complete sentence to get the best result.

Answer Questions

Voice searches will often include question words, which, when, where and how, which are usually omitted in written searches. Marketers need to ensure that content can provide accurate and relevant answers to voice search queries, and distinguish between simple questions and those that require more comprehensive answers. About 41% of people using voice search say it appears to be talking to a friend. These people confuse their voice-activated speakers as if they were humans. Thus, the way they conduct a voice search also varies.

We are excited to see what’s in store for voice technology in the near future as it has constantly been a trending topic in the digital marketing world. Is your website optimized for voice? Tell us what you think about the tips. BitQuest is a global digital agency that has a presence in four countries- Malaysia, India, U.S & Australia. We offer services for Search Engine Optimization, Web Development, Graphic Designing, Social Media Marketing and many other digital services. Know more about us at