10 Instagram Stats Every Digital Marketer Should Know in 2020

Instagram has grown beyond boundaries over the years and continues to expand its reach. The photo-sharing app has gone a long way from once being a most-liked for vacationers sharing their vacation photos to now appealing to all kinds of influencers, advertisers, and brands.

However, it’s safe to say that your audience is using Instagram, and your competitors too. But keeping on top of Instagram trends becomes a little complex at times. Your target customers might be scrolling away on their feeds right now, the question for digital marketers is how and why they should be present on Instagram.

Uses of Instagram?

Instagram is a social network that the user can share and edit both photos and videos. Out of all the social networks, Facebook and Youtube have more daily active users than Instagram. Once used mainly by teens and young millennials, Instagram continues to grow as one of the most popular social media platforms, and the statistics indicate that it’s not going to change anytime soon.

Power of Instagram

With a billion monthly users, it comes as no surprise that Instagram is the second most engaged social network. The first mark being secured by Facebook. These statistics show that 60.6% of internet users will access Facebook. When it comes to Instagram, 37.4% of internet users will access the social platform at least once per month, this year. That percentage is overlap!

Everyone Love Instagram

Understanding social media demographics will help you decide which platforms make the most sense for your brand to use. This way you’ll be sure that you’re not spending time creating content for a platform where your audience doesn’t have an existence. If your target market contains young adults, you know that Instagram is the right place for you to be. When you know this, you can start generating the right type of Instagram content that fits your user’s needs and adding all the right Instagram captions.

Time Spent on Instagram

The time consumed on Instagram matters because the more time people spend in the app, the more advertisements they see, and the more opportunities they have to notice your brand. Instagram also revealed that introducing the ‘Instagram Story’ feature led to an increase in the amount of time people were spending on the app every day.

Business using Instagram

With Instagram becoming progressively popular, an estimated 71% of businesses claim that they use Instagram for business. The same study also reveals that 7 out of 10 hashtags on Instagram are brand. And 80% of businesses consider Instagram engagement as the most important metric. But it’s not a straightforward task to measure it. With the Instagram platform speedily evolving, it’s hard to keep up with the updates and what to calculate.

Businesses have a great possibility to use Instagram for social media marketing. Not only is there an immense market, but there’s an involved audience that you can reach without spending a large amount of money.

Impact of Instagram for Brands

Instagram is not just a part as a discovery engine for brands, but it’s now taking cross the gap between buyers and sellers even further, by introducing options like Instagram shopping and the newly develop Instagram checkout. The impact of using Instagram for marketers is growing day by days. Buyers are looking for creativity through Instagram or researching the products before they make the final decision. It’s all these steps along the way where digital marketers can influence buyers using the Instagram platform.

Instagram Stories Usage

Instagram stories, people were mostly sharing their lovely moments, which weren’t usually on a daily basis. Instagram nailed the hammer on the head with Instagram stories, giving people a good cause to share their everyday stories without actually having to keep the content on their profile. This is also a good opportunity for businesses to increase their visibility. There’s a post showing just how you can also start using Instagram stories to build your viewers.

Instagrammers Follow Brands

Instagram Business profile, brands can add their additional information that isn’t an option available for personal profiles. This contains a business phone number and address. If you’ve got an Instagram Business profile you also have access to Instagram analytics which can provide you details about impressions and reach per post, as well as more information about your demographic. Its helps you to understand what type of content your viewers likes the most. So, whether it’s food, clothes, or anything that you’re interested in, you can be hopeful that there are users who are interested to follow you.

Instagram Engagement Matters

We understood that Instagram engagement is major for brands, the question still remains about what Instagram engagement is and how it’s calculated. Instagram engagement is the degree of participation that your followers show toward your Instagram content. This could be in the formation of likes, comments, or shares. Instagram is a visual content-based platform (photos, videos, live videos, stories, and also the IGTV app) which is one of the reasons why it has such high engagement. This visual content-based platform helps increase creativity, as it gives you a vast variety of content types to choose from.

Instagram Has an Impact on Buyer’s Shopping decision

We already went over the impact of Instagram for brands. Instagram helps 80% of Instagrammers decide whether to buy a product or service. Instagram users report making a purchase decision based on something that they see while browsing the app. So if your brand is not including Instagram to your social media marketing, you’re missing out on a huge chance.


From the last past years, Instagram has proven to be a powerful marketing tool for businesses that are looking to enlarge both their visibility and reach. We think these 10 Instagram statistics for 2020 will help explain why your brand should be investing in Instagram and give you some ideas of what to do on the platform next.

Summary: Instagram Statistics for 2020

  • 1 billion monthly active users on Instagram.
  • After Facebook, Instagram is the most engaged network.
  • 71% of the billion monthly active users on Instagram are under the age of 35.
  • As per the survey, Instagram users spend an average of 53 minutes a day.
  • 500 million IG accounts use on Instagram stories every day.
  • 83% of Instagram users discover new products and services every day on Instagram.
  • Instagram can create over 4 x more interactions on Instagram compared to Facebook.
  • 71% of businesses use Instagram for advertising and promotion.
  • Instagram helps 80% of Instagram users decide to purchase a product or service.
  • 50% of Instagrammers follow at least one business profile.

We at BitQuest as a Social media marketing agency in Malaysia are always on new trends and updates that develop in the social media world. We use strategies and statistics to help our client’s brand grow further. Learn more about us. Check out our website- www.bitquest.net