How AI is reshaping Search Engine Optimization

7 August 2024

The digital landscape has been constantly evolving with the integration of AI in industries across the globe. SEO is no exception; it has caused a massive structural change in the content and SEO ecosystem. Many SEOs (Search Engine Optimization Specialists) have begun to change how they approach their work for better accuracy, scalability, and efficiency. The focus has shifted from doing repetitive tasks to strategy and creativity. This blog will explore the way AI is transforming the SEO landscape.

AI-powered keyword management

Traditional Approach 

Traditionally, SEOs would do keyword research and analysis, create pivot tables, and manually go through large chunks of data to detect issues and keyword opportunities. It is quite time-consuming and is vulnerable to human error. In the long term, this approach can cause delays in adapting to changing search trends. 

AI-based approach 

AI has reformed this approach with its advanced analytics and automation abilities. Existing AI tools such as Sufer SEO effectively monitor keyword performance. In such platforms, machine learning algorithms are used to analyze search trends and identify issues such as keyword cannibalization. Moreover, real-time alerts and actionable insights are also automatically generated. AI tools offer recommendations to SEOs for refining strategies and optimizing content by integrating with search console data. 

Better site maintenance and crawling

Traditional Approach 

In the old approach, SEOs would conduct manual site audits to determine incompetent internal linking, duplicate content, status code errors, and more. This approach is not only slow but also quite prone to oversight, which can delay the resolution of site issues. Also, the need to do regular manual checks to maintain site health can be quite resource-demanding. 

AI-based approach 

In this context, AI agents such as Screaming Frog, Lumar, and more play an important role in performing regular site crawls at a large scale. These agents require almost no human intervention to effectively fix broken canonical tags and identify internal linking opportunities along with 404 errors. They also allow scheduled automatic crawls and analyze data to offer detailed reports and recommendations. Ultimately, SEOs can streamline the site maintenance process efficiently.

Automated content creation

Traditional Approach 

Content creation generally involves manual writing and keyword research based on SEO briefs, which can be quite slow at times. In many cases, it is also difficult for writers to maintain a high level of quality across different pieces of content. Additionally, the writer's expertise and capacity also impact their ability to write engaging pieces.

AI-based approach 

With the help of AI, it has become possible to generate drafts efficiently. Many AI platforms make use of Natural Language Processing (NLP) to understand user’s search intent to produce content. This provides SEOs with the opportunity to utilize specific keywords and prompts to create drafts which can be improved by the writer’s creativity along with brand voice. Ultimately, high-quality and engaging content can be produced with the combination of AI content and human improvements to resonate with the target audience.

Everything mentioned above is already available today with the help of AI workflow tools such as Apify and AirOps. These tools have the capability to chain AI agents and Large Language Models (LLMs) together to analyze, scrape, create content, or transform data. 

Conclusion

A mix of AI and no-code tools can allow SEO professionals to conveniently automate their workflows. It is likely that going forward, we are going to spend much more time focusing on automated systems instead of point analyses and catalogs of recommendations.  Many industry leaders are already making use of AI agents and workflows to streamline content creation, crawling, and keyword management. 

BitQuest is one of the best digital marketing agencies operating across Malaysia, India, and Australia. The company offers comprehensive SEO solutions that can help you promote growth and transform your business. The industry professionals at the company keep up-to-date with the latest trends to help you the best possible services possible.