Are you looking for better search engine rankings? Google webmaster tools are reasonably one of the most effective tools today for SEO. It is free, it’s Google and it can provide you lots of data about your website. When developing an SEO strategy, you can turn insights from Google Webmaster Tools into SEO tactical gold. Diving into the data gives new chances to understand how your site is operating and develop your overall campaign performance. Google Webmaster Tools is a free service that supports you evaluate and manage your website's performance in search results. Offered as a free service to anyone who has a website, Google Webmaster Tools (GWT) is a channel of information from the largest search engine in the world to you, providing insights into how it sees your website and helping you reveal problems that require correcting. If you are a website owner and you are not using this tool, you are surely missing out on a lot of features that can make your SEO task easier and most efficient.
Let’s check which of the features of Google webmaster tools are crucial for SEO purposes and how to use Google Webmaster Tools to improve your SEO.
1. It confirms that Google can reach the content on your website.
2. GWT makes it possible to submit new pages and posts for Google to draw and discard content you don't want search engine users to discover.
3. It supports you produce and evaluate content that gives users a higher visual experience.
4. You can manage your website without disrupting its presence in search results.
5. It enables you to identify and eliminate malware or spam difficulties that may not be simply found through other means.
Google Webmaster Tools- The background
Google’s Webmaster Tools are crucial for any powerful SEO effort. To understand their complete potential, it’s essential to think about what Google Webmaster Tools‘ role is for webmasters: it helps you see your website as Google sees it. The toolset provides you insights into what pages have been indexed on your site, what links are leading to it, your most popular keywords, and much more. A site that’s active in Webmaster Tools has a greater shot at being thoroughly indexed and ranking well. There are also several deeper insights from Google Webmaster Tools that can be changed into SEO tactical gold. If you haven’t set your site up on Google Webmaster Tools still, getting started is easy. After signing up for an account, you can log in to the Google Webmaster Tools dashboard. From there, you’re able to add your site. You’ll have to first verify that you own the domain. Depending on your host, Google may verify by a simple pop-up method that enables you to log in and verify in merely a couple of steps.
Let Google know about your target audience
Assume that you have a .com or .net domain but your target audience is people searching Google from the UK. You can use the site settings in Webmaster tools to tell Google about your target users by selecting target users in and choosing the United Kingdom as the destination. The result of such a setting is that your website will work better in Google.co.uk than Google.com.
Set your preferred domain
In the site settings screen, you also configure whether Google should use the www or the non-www version of your domain. To do that you need to have both domains verified with your account. What this means is that if you set the preferred domain as www.yourdomain.com, Google will use any links pointing to http://yourdomain.com the same way as it treats www.yourdomain.com links. The biggest mistake that we see people make with GWT is neglecting to add every version of every site they manage. It’s unfortunate because it’s really simple to do. Failure to add every version of every site will result in data for only some of your site(s) at best, this stifles insights; at worst, this can cause you to miss crucial points.
Know which keywords bring Google traffic to your website
Possibly one of the most commonly used features of webmaster tools, especially after Google removed the keywords data from Google Analytics, is the search Queries! The Search Queries feature has some helpful functions like- A graph that displays your performance in Google Search, a usable tool to detect dramatic changes to your Google traffic both positive or negative. Besides the original keyword term, you can also see the impressions, clicks, CTR, and average rank for that keyword. Under Google Index, you’ll see Content Keywords. It shows the keywords that are used on your site, along with keyword changes and significance. These data assist you in promptly decide if you need more content created around certain keywords, themes, and topics. It also determines which pages the keywords appear on. Very helpful!
Review if your website is under a manual penalty
Google can impose two kinds of penalties on websites. First is the manual penalty which means that the Google quality team analyzed a website and determined to impose a penalty. In such cases to get the penalty removed you require to file a reconsideration request and someone from Google will review the website and decide if the penalty is to be removed or not. The second type of penalty is the algorithmic penalty. In this case, it means that your website violates one or more rules of the ranking algorithm. To recover from the penalty, you require to find out the possible reasons, take corrective steps, and wait for the next Google update to see if you have recovered or not.
The Sitemaps section allows you to see all the sitemaps that you’ve added along with statistics such as the last date it was processed and the number of pages submitted and filed. These stats can be viewed by content-type, meaning Web, video, images, and news. Another excellent feature is the sitemap test option; you give the URL of a sitemap, and Google scans it, instantly detecting any errors that require to be fixed. An XML sitemap is a list of URLs that you want Google to take into account when crawling your website. If you don’t have a sitemap, Google can, however, find out about the website and pages but a sitemap among other things makes their life easier.
If you’re looking to improve your SEO reach and start doing better on Google, you need to act by their rules. These tools help to prioritize SEO improvement purposes and decrease analysis time. Google webmaster tools is a fabulous tool with lots of valuable information about your website. Even if you are not an SEO expert, you can still dig into webmaster tools and find out what Google identifies about your website, know potential problems and develop your Google presence.