Instagram’s Latest Update: Say Goodbye to Square Posts & Hello to Taller Feeds

18 February 2025

Instagram has done it again! You are among many users who have observed changes in their Instagram feed. Instagram introduced new taller feed posts with a 3:4 aspect ratio to replace its traditional square format, marking the beginning of a new social media era. The update launched in August 2024 has transformed into the default viewing format for most Instagram users.

The new Instagram update shifts the focus of content creators, businesses and brands on adjusting their content strategy. This article details the important updates regarding social media while providing optimization techniques for boosting engagement with your content.

Why Instagram Ditched the Square Grid

Since its inaugural launch in 2010, Instagram has introduced the square post format, which has become the central visual identifier on the platform. The increasing popularity of full-screen Reels and Stories pushed Instagram to change static posts to maintain user satisfaction.

The 3:4 ratio change results in extended post heights, which occupy greater vertical space on the screen display. Selecting a 3:4 ratio format fits Instagram's commitment to delivering fully immersive content, letting posts appear more noticeable than before simple feed browsing.

What This Means for You

Instagram allows creators and brands to share their content through this format change. Here's why you should care:

• The vertical expansion of posts creates greater visibility because they occupy larger areas on the screen.
• The increased dimensions can achieve new space for creative layouts, impactful text placement, and striking visuals.
• The taller format improves mobile viewing because most users access Instagram through their phones, resulting in better engagement.
• Introducing the new post format forces users to reconsider their traditional grid layout approaches. Brands and influencers who spent time designing their Instagram grids will require adjustments to their content strategy.

How to Adapt Your Content Strategy

A basic approach to maximize this update includes the following steps:

Optimize Post Dimensions

The perfect dimensions for this new post format measure 1080 x 1350 pixels. Your visuals will appear without cropping issues when you use dimensions of 1080 x 1350 pixels.

Keep Key Details Centered

Tall posts extend beyond the preview area, so position essential text and elements in the central part of the post. Keeping critical elements in the middle of the post ensures preview viewers can see them easily.

Prioritize High-Quality Visuals

The extended posting area provides additional space for creating impressive content. Your posts will gain attention through crisp images, strong design elements, and eye-catching graphics.

Align Reels & Post Covers

Reels continue to dominate the platform, so their cover images must integrate perfectly with your new grid design. Using consistent visual elements in your profile creates better brand recognition while creating an attractive appearance.

Experiment & Analyze Performance

Try various types of posts and then monitor their performance data through analytics. Your audience will respond best to content that includes text-heavy graphics, vibrant photography, or creative carousels.

Conclusion

The shift to non-square posts by Instagram creates a new era for brands and creators to develop content strategies while increasing audience engagement. Moving toward the 3:4 format delivers more than visual appeal because it enables your content to become more captivating and fully immersive to your audience.

The update has gained your affection, but some users still miss the original square design. Adaptation is the key to success in this situation, and the right strategies will help you maintain your competitive edge.

Reach us at BitQuest, a leading digital marketing agency in Malaysia, now; our team will help you optimize your Instagram presence today!