In today’s digital age, technology tends to make our life much simpler and easier. Globalization has brought everyone closer and hence the world can now be referred to as the global village. Sharing information from one part of the world to another has now become much easier because of the latest technological advancements. As digital marketing continues to grow leaps and bounds, there have been advancements that change the face of marketing, adding news trends and advancing old ones for marketers to explore, almost every year!
Trends are something that does not get replaced, especially in marketing, we just seem to add more to them. For example- In 2019, we explored the importance of voice search and this particular trend is one of the hot topics in 2020. Surprised anyone? We know how important marketing trends are to stay updated on topics and use them for new marketing campaigns, hence we bring for you, digital marketing trends that may not be new, but are certainly a hit in 2020.
Augmented Reality (AR) and Virtual Reality (VR)
Augmented Reality (AR) and also VR, that’s Virtual Reality is getting popular day by day. Augmented Reality (AR) and Virtual Reality (VR) technology was developed only a few years ago and now it’s one of the top digital marketing trends which has taken over the digital world in the year 2020. As of now, virtual reality is very popular, but by the year 2021 2022, augmented reality will outpace virtual reality.
Big multinational companies like IKEA have already started using Augmented Reality (AR) for more customer engagements. IKEA is a furniture store, but they have used Augmented Reality(AR) very beautifully in their app. When customers download the app, they can view which furniture set would complement their home décor. Sounds interesting, doesn’t it? AR and VR give your products and services a magical effect. Who would have thought we’d see such advancements in the future, back then? But look, where we stand now!
Voice Search
Already mentioned above, voice search is a hot trend now. In today’s digital age, more than 70% of the population all around the world have smart speakers. Google Home, Amazon Echo is used by over 25% of the adult population in the world. Also, almost 31% of the world’s population who have smartphones use voice searches like Siri that are very useful during social media marketing in Malaysia. With the advancement of technology, experts have estimated that in the year 2020, voice search would get more popularity and almost 50% of the smartphone users will rely on voice search for anything they wish to search under the sun.
As a result, the voice search will be the number 1 digital trend all around the world. Longer tail keywords will be used for content optimization because of the popularity of voice search. Say for example instead of ‘Indian Restaurant ’, people will use voice search and say ‘Best Indian Restaurant in KL’. Are you ‘voice search’ ready yet?
Smart bidding
Google ads can be considered as an effective way to fetch in customers for your online business. Smart bidding in Google AdWords is one of the trends to look out for in the year 2020. As per the update on Google Marketing Live, smart bidding and automation will be the norm for the PPC account managers.
Google Ads generally depends on machine learning for optimization of bids to ensure that you get the most out of every conversion. With the latest updates on Google Marketing Live, things have improved for the better. You now get to optimize your bids better, as you can also get to select conversions at the campaign level within the ability to optimize bids across other campaigns with the desired set of conversions. Also, thanks to the update, the ability to set bids changes automatically when sales would start or would stop. Thus, with these updates, your PPC campaigns would certainly get better for your business.
Social Media Messaging Apps
In today’s digital age, social media messaging apps such as WhatsApp, Facebook, Messenger, WeChat are not only used just to chat with friends anymore! Now the business organization can communicate with its targeted and potential customer base for better customer relationships and brand recognition. According to official reports, every month, the Facebook messenger has noted over 10 billion messages that were exchanged between businesses and potential customers. Messaging apps will gain more popularity as customers prefer directly contacting and getting in touch with the companies. This is a kind of personalized marketing for the business organization that is very useful during social media marketing in Malaysia.
Some of the benefits of Social Media Messaging Apps are that :
It helps in boosting sales, Building profitable relationships with the customers, making the customer aware of the business organization and its products or services, retention of the targeted customers and building a new potential customer base, Inviting customers to events, Providing 24x7 customer support.
As a team of well-qualified consultants, BitQuest is always strategizing and implementing effective marketing solutions for better customer engagement for your business organization in order to take it to the next level! Visit the official website for more information.