Nowadays one of the fastest growing sectors in earning is e-commerce. The ecommerce world is becoming increasingly competitive. To stay ahead of the competition, ecommerce trends progressively monitored. It helps you to understand the SEA market, its potential, why intelligent, dynamic custom-tailored pricing is the way forward for E-Commerce retailers. No matter how mature your ecommerce store is, if you don’t keep up with ecommerce trends, you’ll risk falling drastically behind. You need to increasingly keep looking ahead to ensure future success. In 2020, the importance of e-commerce has grown by leaps and bounds, hence its necessary to understand the rising trends and what they mean to us. By doing this, you can drive your ecommerce brand forward, and stay ahead of your competition. So here are certain trends that you can look forward to in the future of SEA e-commerce marketing:
When we take a closer look at other online shopping categories, an even more fascinating growth story begins to emerge. For example, if we focus solely on online purchases of ‘consumer products’ – i.e. not including spend on travel or digital media – Singapore experienced the fastest growth in spend of any of the world’s larger economies in 2018.
Ecommerce is unstoppable and it is being predicted that the coming years will bring in more profit. Online shopping is one of the most popular online activities. Sales are projected to increase from 1.3 trillion in 2014 to 4.5 trillion in 2021 (Statista, 2019). This increase in online shopping can have several reasons. One of the main ones is arguably the level of comfort online shopping provides to the users. There is a trust that online buyers have developed when they are purchasing online due to a modified website experience. At one point, people used to be hesitant to buy things online, but that’s no longer the case. Websites are now customer-friendly. With all the comfort provided, there’s no surprise that online sales amplification is now paramount.
Social media apps, online games, streaming content, and other digital media content have reached the highest share for the time that users spend in a lockdown period. Workers from home are high-end consumers of video conferencing and collaboration app such as Microsoft Teams. Overnight apps, like Zoom Tencent Conference, WeChat Work, Google Meet, that have turned into the primary Social platform for millions of people. The opportunity to be discovered today is greater than before. There is a fundamental change in the way people are communicating and early movers will have a better chance, as seen in the media market changes. And even Print Media has been around for over a century and it is gradually losing its charm as people are subscribing to E-newspapers and E-magazines that rarely go back to traditional media. Although social influencers currently have lower incomes due to lower marketing expenses, they may bounce back once normalcy is restored. Most online platforms are already very well-funded and there has been a steady increase in consumption, which will remain constant even after the situation improves and will attract more investors for investment in digital media platform.
Environmental Topics Influence Buyers
The environmental implications, in most cases are a reflection of human economic activities as mediated by technology. After decades of development, the Internet brings a new era, in which worldwide participants has been increasing continually. Asia contributes 50.3% when compared to all major continents. The Millennium is leading the way in advancing consumerism habits. Be it free-range meat or vegetarian skincare products, the demand for caring for our environment is increasing. Consumers feel more responsible for the planet, which in turn increases responsibility for brands to meet customers' environmentally friendly needs.
Personalization is the Future
Personalizing the online shopping experience is important to keep customers satisfied. People shopping online want help finding the products they need, and they value a more personalized experience. As a result of poor product recommendations, online shoppers may avoid some stores altogether. Ecommerce sites are onboard with this trend and are investing in a personalization strategy to improve the online shopping experience. This may include personalization of messages that go out via email, or provide correct information to interested consumer groups.
Role of Artificial Intelligence
Most famous AI are Google Assistant, Alexa, Bixby, etc. are very useful for E-commerce as it adjusts the shopping list and placement of orders to decrease the load of workers. In future it is possible that industries would be completely dependent on machine so we need on AI to control all of them together that to at the same time.
A one stop solution to your Digital Marketing needs. Check out below-